Pond’s Insiders NYC Event !
Last December I had the most wonderful opportunity of visiting http://ohanama.com/2017/02/06/jiu-jitsu-promotions/ New York City for the go site Pond’s Insiders NYC Event, representing India for the Pond’s Global initiative. I was so privileged to be chosen to be a part of the iconic brand’s Pond’s brand team.
The Pond’s Insiders are basically an international group of 13 highly influential beauty and fashion bloggers, YouTubers, and Instagrammers from around the globe- India, Indonesia, Korea, Mexico, Philippines, South Africa, Thailand, United Kingdom, United States, and Vietnam. Equipped with their experience & knowledge in the field of beauty and skincare in their respective countries, they are meant to provide insights to Pond’s on skincare needs from women around the world, and The Pond’s Institute equips The Pond’s Insiders with valuable information to help their followers understand their skin in depth.
Brand Immersion Session
Visit to the Unilever R&D Center & The Pond’s Institute
One of the major highlights of my trip was the visit to the Unilever R&D Center in Connecticut where we got an introduction to the beauty behind skincare science. We learnt so many interesting facts about the science behind the legendary brand and all the major skincare science breakthroughs from Pond’s.
The Pond’s Institute continues to be a pioneer in skincare by:
• Analyzing the evolving needs of different skin types around the world
• Uncovering insights on how these skin factors influence people’s perceptions
• Designing molecules clinically proven to deliver superior skin results
Further we also visited the factory site where the cold cream is processed and manufactured.
We also got an introduction into Clinical Science Capability, how the team use the Vectra, Antara, and Moisture Map instruments to test products with consumers.
We also got to do a cream testing on ourselves with two creams with different textures and feels and we had to test them on different variables like which one felt more draggy, silkier, sticky, thicker etc. This exercise enabled us get an idea how these different variables impact how the products look, feel and smell and how those insights are used by their product developers to guide their product development.
Another highlight of our trip was the visit to the Google building and You Tube Space, New York at Chelsea Market. We got a full tour of the Google building and that was such an exciting experience.
We also got a chance to socialize, let loose and get to know the fellow Pond’s Insiders better over delectable dinners & wine at the super posh spots in New York at The Mark and Stanton Social.
It was such a delight meeting, interacting and learning from my fellow Pond’s Insiders – such wonderful, intelligent and empowered ladies from all over the world, the wonderful Pond’s team, the dedicated and gifted scientists at The Pond’s Institute and the Google team. I’m really grateful to the Pond’s team for their warm hospitality and for the most amazing experience ever.
I have walked away from this trip empowered with a wealth of knowledge and learnings, about the science behind skincare, what Pond’s stands for as a brand to constantly be a leader in skincare innovations and provide the very best solutions to our skin issues and look forward to sharing my insights with my wonderful followers in India and help them understand their skin in depth.