Dove inspires India to “Break the Rules of Beauty”
In a country with 631 million women, 29 states and 22 languages Isn’t it strange that there is just one face of beauty? In our country, new research conducted
by Dove reveals that 76% of Indian women believe, in today’s society, it is critical to meet certain beauty standards. Through a film shot with 85 women across India, Dove’s new campaign, “Let’s Break the Rules of Beauty”, aims to redefine the existing beauty standards and inspires India to embrace its diversity in beauty.
To promote conversations which ultimately have a positive impact on women and girls, Dove’s “The Truth About Beauty” research aims to understand how women today are feeling about self esteem, beauty and how their opinions have evolved over time. While Indian girls and women were found to be more happy with their life compared to the global total, the pressure to comply to Indian beauty ideals still exists with 80% Indian women and 77% Indian girls believing that to do well in life, they need to look a certain way.
A NEW CAMPAIGN BY DOVE
Let’s Break the Rules of Beauty
Manager – Hindustan Unilever.
beauty. What attracted me to this campaign was originality, honesty and of course the opportunity to work with so many women from diverse backgrounds and different cultural heritage” said Pan Nalin
THE TRUTH ABOUT BEAUTY RESEARCH
THE REAL WOMEN PERSONAL STORIES
Mary Ann, 23, Kolkata
“I’ve always thought that a person who is beautiful is a person who is aware of themselves.” Mary Ann
Both outgoing and courageous, Mary-Anne thrives on exploring new culture and language and has just completed postgraduate studies in sustainable development. As well as her mother tongue, she can speak French and Arabic, and is now learning Hindi and Bengali too.
Mary-Ann is always thinking of new ways to help her local community. She also enjoys painting and photographing the city.
As confident and expressive young woman, we believe Ektha is a great role model for the young girls of India. Ektha works as a social carer and feels she has landed her dream job. In the future, she’d like to complete a Masters in child psychology and coach or teach young children.
As a self-confessed extrovert, she enjoys being surrounded by loved ones, whom she describes as “her world”.
BEHIND THE SCENES
Join Dove in celebrating “Let’s Break the Rules of Beauty” by watching the film. Share the film together with what #RealBeauty means to you.
Dove has long been committed to create a world where beauty is a source of confidence, not anxiety. Dove hopes to inspire women to develop a positive relationship with beauty, because when women recognize the beauty in themselves, they have powerful ability to positively impact the next generation.