Rendezvous with Wella Professionals Global Ambassador Patrick Cameron!

When was the last time, you donned a really head-turning hairdo, without a parlour visit? Rarely or perhaps never? ..because we as Indian women predominately still depend on salons and hair stylists for our glamorous hair-dos, blow outs and styling. Personally, I do use a few styling products for my hair but rarely experiment with different hair styles. Hair styling in India has still not reached its full potential. Styling products are used mainly by stylists at salons and less frequently used at home.
Wella Professionals, one of the leading hair and beauty brands strives to bridge this gap by providing the consumers and stylists with premium quality products making the art of hairstyling much more convenient.
Recently I got a chance to interact with Wella Professionals Global Ambassador Patrick Cameron, a world renowned name in the hairstyling industry, also acknowledged as the long hair expert. We learnt lots of interesting facts about hair styling, current trends and looks.
The brand recently brought down Patrick Cameron to educate 1800 hair stylists across three cities in India through some spectacular shows , where he exposed them to the to new innovations, various possibilities of hairstyling through his association with Wella. His objective is also that hairstyling should not be confined only to salons but reach homes too. He believes that hairstyling is an expression of individuality and thus cannot take a back seat.


Here are some of the tips that he shared during the session:
- For India’s terribly humid weather, hair rituals and treatments like hair spas must be taken regularly.
- Indians love oiling the hair, so go ahead and oil your hair. He further recommended limiting hair oiling to once a week. Apart from oiling,you can also use oils/serums/elixirs in between the days when you haven’t oiled.
- Keep the shampoo a little longer in your hair for it to work more effectively and for the ingredients to penetrate. Don’t wash it off immediately.
- Always use a conditioner/hair mask, that is what will keep the ends/lower half hydrated and shiny.
- One can use a dry shampoo to add some volume/texture to the hair.
- Too much of brushing is bad for hair as it damages the hair.
- Never brush curly hair, only tangle-free them or roll with fingers, scrunch and leave them. You can use a wide-toothed comb to free the tangles.
- Combing wet hair never causes split ends, damage or breakage. Just start with combing the bottom ends first and then move upwards.Combing dry hair is a disaster and damages the hair.
- Make hairspray your best friend. It helps in styling your hair and keeps it in place. He also added that one should cover the sprayed portion with the hand as the heat from the hand will help control the frizz.

His collection is aptly called Modern Vintage which showcased models styled in gorgeous lehengas and anarkalis with glamorous bouffants, side twists, vintage curls and primarily big hair.
hair shows were held across three major cities in India – Mumbai, Delhi and Bangalore where there was a live demonstration of these looks. He showed stylists how they can incorporate modern trends even for an ethnic event like a marriage, engagement etc.

ravenlocks
Great photos! It looks like it was a fun event <3
xo Azu
http://www.raven-locks.blogspot.com
Ivanasworld
Beautiful event and great pictures 🙂
http://www.ivanasworld.com
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