Conversation Starters with Morphy Richards Global Range Launch !
Last week I attended the Morphy Richards launch in India, where the premium kitchen and home appliances brand launched three of their global range of products. Morphy Richards has been a pioneer and a leading worldwide manufacturer of household appliances, that are know for their innovative designs as well as their revolutionary technology.
The three newly launched range of products –Redefine, Prism and Total Control are going to be real game changers for the Indian households. Growing up I recall my mother using some of the products from the brand that she got on her travels and baking me my favourite cakes and cookies with them. She absolutely loves their appliances and says they have made her kitchen work so much more productive over the years. So she was pretty excited to know that I was getting a first hand preview of the brand’s global range launches in India.
The Redefine range has premium quality and highly innovative products. The designs are very sleek and stylish and have a brilliant aesthetic to them. The USP of the range is the Intelligent ThermoGlass technology that allows you to clearly see your bread being toasted/water being boiled to perfection. The Redifine range is sheer brilliance in design and technology and being a coffee addict, I absolutely loved the transparent kettle from their range.
The Prism collection ranks high on the style quotient with some vibrant colored kettles and toasters. The USP of the range is the most striking design with textured finish and vibrant colors which is sure to make a statement in your kitchen. This has to be my favourite range and ranks really high on my wishlist, as they are totally in sync with my style with the bold orange and yellow hues, modern design and are sure to be real Conversation Starters with guests visiting my home.
The third range is the Total Control Collection is the smartest out of the lot as it uses revolutionary technology. The range uses Smart Response Technology which intelligently controls the motor in a variety of ways, providing the right level of power regardless of the mixture. It has everything from table blenders to hand mixers to hand blenders and stand mixer pro will enable you to effortlessly prepare everything from soups and sauces, pestos and cakes delivering exactly the right amount of power as and when you need it. Total Control range is quite multi-functional, as one device can be used for a number of uses and for making varied dishes. I’m sure this would me a total favourite for my mother, who looks to experiment with her cooking.
I absolutely loved the way the whole set up was done for the event. The devices were presented so beautifully with some real delish looking food all around and we bloggers went on a picture clicking frenzy!
We also saw Chef Rushina Ghildiyal use all of their appliances in a demo session, where she made a few fabulous dishes. She did a live demo using their soup maker stand mixer pro, toaster, kettle and the table blender. The great thing about their Redefine range toaster is that you can toast four slices of bread slices together and on each side you can have two different settings according to how you like your toast, lightly toasted or really crisp.
At the event, Morphy Richards had also planned some really interesting activities for all the bloggers. We bloggers were divided into two teams and based on the recipes we had to use the particular home appliances and the one who made the dishes the fastest and the tastiest were the winners. Right from making the dough on the appliances to making smoothies and mocktails we tried it all. I absolutely enjoyed making the mocktail using the Table Blender and it turned out pretty delicious. I was a part of Red Team and we won the competition that was judged based on the quickness, efficiency, presentation and device usability.
I absolutely loved the innovative designs, ultra-polished look and advanced technology of the Morphy Richards product launches and think that they will be a great addition to our modern homes, making our life a whole lot easier and convenient. I’m already have so many of their products on my wishlist and can’t wait to get my hands on them real soon!