I recently attended a blogger’s meet organized by Amway India focused on Attitude Be Bright Herbals, the latest addition to its Attitude range of cosmetics.

The new range brings together the goodness of herbal ingredients with modern research. It addresses two key needs among young women – protection from outdoor pollution and skin brightening. Apart from learning about this range, I had a lot of fun at the event.

It began with a very interesting game. Beauty bloggers at the event were asked to pick up a chit with a word from the fishbowl and describe the first thing that comes to mind on hearing the word. The game featured words such as attitude, herbal, brightness, bold and style. The game was followed by an informative brand presentation by the Amway team.

Next, we participated in the ‘Know Your Herbals’ activity in which we had to guess a herbal ingredient just by touching it.  We were invited on stage and asked to put our hands inside a box. The box had a transparent barrier on the front, so those in the audience were able to see what is inside the box but not the influencer. The ingredients were the ones used in the Herbals range.

This was followed by a session about Be Bright Herbals products. We also had a Q & A session with the brand about the products and learnt some interesting facts about the new range. Then we sampled the products and clicked some fun pictures at the photo booth.

Now coming to the details of this new skincare range from Amway, it consists of three products – Day Cream, Night Cream and Face Wash. At the heart of Attitude Be Bright Herbals range is the special herbal blend that includes aloe vera for effective moisturization, Indian Pennywort for skin conditioning, sea buckthorn for its powerful antioxidant effects and sandalwood to help clear dark spots.

Each product is also enriched with hero ingredients such as Indian kino, mangosteen butter and papain enzyme along with Biosaccharide Gum to curtail the damaging effects of pollution. Additionally, it has Lumiskin complex for skin brightening.

Let’s take a closer look at the products. The Be Bright Face Wash is a water-based gel with a 100% soap free formula which is mild on the skin (perfect for sensitive skin like mine!). It is enriched with papain enzyme for gentle exfoliation.  After using it, my skin felt fresh and squeaky clean. I also loved the pleasant fragrance of this wash. The best part about this face wash is that it is paraben and silicon free.

The Be Bright Day Cream offers sun protection with SPF 15 and PA ++ ratings. This is very helpful for me as I spend a lot of time shooting outdoors in the sun. It is enriched with Indian kino, a very effective anti-oxidant. It also contains Lumiskin, a well-known skin-lightening and sunscreen agent. After a few weeks of using this cream, my skin felt hydrated and radiant, even after spending a lot of time outdoors.

The Be Bright Night Cream is enriched with mangosteen butter that helps in intense moisturization for the skin and guards the skin against ill effects of pollution. Indian lotus extracts in the cream help soothe and calm the skin. It also looks visibly brighter due to the presence of Lumiskin that gets rid of pigmentation and gives you even toned skin in 4 weeks.

These three products worked rather effectively on my skin over the last few weeks and I also loved the fragrance. I would definitely recommend you to try out the Attitude Be Bright Herbals range from Amway as it is super effective, herbal and economical.