Couture Costume Jewelry Reinvented !

  ‘No ensemble is complete without the right accessories‘ and a stunning statement piece of jewelry is the perfect conversation-starter and definitely a great way to make one stand out in a crowd.   I’m such a big fan of statement jewelry and I’m always on the look out for exquisite statement pieces to add a real edge to my ensemble and couple of months ago, to my absolute delight I came across this rather exquisite brand of designer jewelry ‘Rejuvenate Jewels‘ by Sushma Mehta Shah – for one of a kind designer jewellery at surprisingly affordable prices.
Rejuvenate Jewels, Indian Couture Costume Jewelry

As the name suggests ‘Rejuvenate Jewels‘ makes rejuvenating couture costume jewelry minus the couture price.
It is a design house that brings intricate, original and handmade pieces to people looking to create their own individual style. It is a melange of contemporary style and rich craftsmanship. Their styles are edgy and eclectic using a myriad of colours, intricate detailing and stones handcrafted keeping in mind the quintessential modern day woman who holds her own with aplomb in a crowd.
The pieces are a blend of classic with a modern twist. They are simple yet edgy classic yet trendy and are extremely fashionable yet elegant enough to withstand time.
Rejuvenate Jewels, Indian Couture Costume Jewelry

   They make one of a kind hand-made semi-precious and metal jewelry including bracelets, necklaces, earrings, headbands, body jewelry, children accessories and hair accessories and much more! I particularly love the exotic body-chains, shoulder chains and head-chains.  They have a wide range of earrings from the delicately crafted to the long chain & tassel ones.

Rejuvenate Jewels Earrings
   Here are some of my favourite pieces of their extravagant statement necklaces .
Rejuvenate Jewels statement necklaces
   Shoulder-chains and waist-chains are also a fabulous trend in fashion jewellery and add such a unique edge to a look.
Rejuvenate Jewels body jewelry

They put their own unique spin on cuff bracelets & finger-rings with these eye catching pieces.

Rejuvenate Jewels cuff bracelets

Feel like your own version of an Arabian Princess in their exotic head-chains.

    Statement body-chains like these can really spruce up an LBD and take it to a whole other level of awesomeness, adding the right touch of glamour and sparkle.
Body-chains by Rejuvenate Jewels
   I love the versatility of the collection ranging from the super trendy western pieces to the more opulent variety for weddings and bridal jewelry.
    Rejuvenate Jewels was started with the idea of making high-

end jewelry affordable, and that is why even though the pieces are made with the finest raw materials, the pricing is such, that everyone can afford this versatile range of jewelry. They also undertake customized orders to cater to every age group with prices ranging as low as Rs.299 upto Rs.20,000 for the more extravagant pieces.
Exclusivity of the designs is maintained with the ‘No Mirror Image Guarantee’ for the couture pieces, which assures the client that there is no repetition of the same piece on anyone else, giving you the ‘special me’ feeling.   The designer says that ‘the costume jewelry industry is very vast, but at the same time it had extremes – either you buy the low quality china jewelry or you pay exorbitant amounts for high -end designer jewelry brands, without getting your money’s worth’, So I realised that I could bridge the gap by providing the quality of a designer brand at affordable prices, still keeping the exquisite designs with superior quality, striking a balance between the classes and the masses.’

Pune Fashion Week – The grand showcase

   Rejuvenate Jewels recently showcased their  ‘The Peaceful Pearl‘ Collection at Pune Fashion Week Season 5 and was very well received by both the media and the guests.

Rejuvenate Jewels at Pune Fashion Week
Models in Rejuvenate Jewels at Pune Fashion Week

 Models in Rejuvenate Jewels at Pune Fashion Week
Models in Rejuvenate Jewels at Pune Fashion Week


Shriya Saran walks the ramp at Pune Fashion Week
Actress Shriya Saran in Rejuvenate Jewels at Pune Fashion Week

Actress Shriya Saran looked absolutely resplendent adorned in exquisite jewelery by ‘Rejuvenate Jewels‘ as she sashayed down the ramp.

Shriya Saran wearing jewellery by Rejuvenate Jewels at Pune Fashion Week
Actress Shriya Saran in Rejuvenate Jewels at Pune Fashion Week

Rejuvenate Jewels had the pleasure of sharing the stage with some of India’s top designers like Satya Paul, Nivedita Saboo.

The Pune Fashion Week was a fabulous first showing for the brand on such a well-renowned platform with some of the countries’s best fashionistas present.
Celebrity Clientele 

   The brand is a total favourite with some of India’s leading fashionistas and celebrities too like ace designer Malini Ramani, who wore their neck-piece to the Miss India Pagent 2014, Mandira Bedi, Gautami Kapoor, Zoya Afroz, Hrishita Bhatt, Roshni Chopra.

Celebrity Clients of Rejuvenate Jewels
Celebrity Clientele of  Rejuvenate Jewels
Hrishita Bhatt in Rejuvenate Jewels
Actress Hrishita Bhatt in Rejuvenate Jewels

Mandira Bedi also is a regular shopper at Rejuvenate Jewels, as seen her with the designer herself Sushma Mehta Shah.

Mandira Bedi at Rejuvenate Jewels
Mandira Bedi at Rejuvenate Jewels

Television actress Mouni Roy shopping at ‘Rejuvenate Jewels’ pop-up.

Mouni Roy at Rejuvenate Jewels
Television Actress Mouni Roy at Rejuvenate Jewels exhibition

Superstar actress Sunny Leone was seen browsing through Rejuvenate Jewels collection at the World Trade Center.

Sunny Leone at Rejuvenate Jewels
Actress Sunny Leone at  Rejuvenate Jewels


Since it’s inception the brand has quite enjoyed the spotlight in the press with actress Zoya Afroz wearing them on the cover of the ‘Perfect Woman’ magazine.

Zoya Afroz on Perfect Woman Cover wearing Rejuvenate Jewels
Zoya Afroz on the cover of Perfect Woman wearing  Rejuvenate Jewels

Ace designer Malini Ramani was spotted wearing their jewelry for the Miss India pageant.

Malini Ramani wearing Rejuvenate Jewels at the Miss India pageant
Designer Malini Ramani wearing  Rejuvenate Jewels at the Miss India Pageant

The designer’s was featured in the Bombay Times on women’s day applauding the women entrepreneurs and the brand got great coverage and exposure in the media during the Pune Fashion Week in all the leading publications and also through the online press.

Sushma Mehta Shah designer of Rejuvenate Jewels
Jewelry Designer Sushma Mehta Shah

Regarding  the future of Rejuvenate Jewels, the designer says ‘Future of anyone is very uncertain and hence this uncertainty makes you wanna work very hard so yo give your best in the present and if the present is justified the fruits of the future will be satisfying too.

   Her advice to young jewelry designers is ‘Be Original.’
I’m totally obsessed with most of the couture jewelry pieces by Rejuvenate Jewels and you will often catch  me wearing one of their statement pieces for my night outs, for events, weddings and even some lighter pieces on a daily basis. I have a thing for body jewelry, so my favourite has to be their body-chains and the shoulder-chains, helping adding such a glamorous touch to my look.So if you are on the looking to make heads turn with some designer costume jewelry at super affordable prices you can place an order or customize pieces from Rejuvenate Jewels on Whatsapp 9820510763 or email:, it takes 8-10 days for customising an order.

You can also purchase their jewelry at Amazon here, Snapdeal here , Flipkart here , Ebay here , Craftvilla here, Craftshopsindia here , Shopclues here , Paytm hereHigh5store here they also retail from multi-designer stores like Creo, Mogra and 2Divine.

    Keep updated with Rejuvenate Jewels latest collection &    happenings on Facebook / Instagram / Twitter